June 25, 2015 • < 1 minute read The Power of Suggestion Last week’s Veeva Commercial Summit was filled with many memorable moments, none more so than Veeva’s introduction of CRM Suggestions and our supporting announcement for... Derek Choy
June 18, 2015 • < 1 minute read Aktana Featured in FiercePharmaMarketing Post Aktana was recently profiled in FiercePharmaMarketing, a leading blog for the latest news in the world of pharma marketing. The article discusses how Aktana’s Decision... Derek Choy
June 5, 2015 • 3 minute read Getting the Rep Involved One of the most common questions I hear from customers is, “what are the best practices for coordinating digital marketing activities and field sales activities?”... Derek Choy
April 23, 2014 • 2 minute read Letting Go Leads to Improvement Which decisions made by the sales team can you control as a Sales or Marketing leader? Which can’t you control? The reality is that with... Derek Choy
August 29, 2013 • 2 minute read Pharma Field Sales Engagement Convincing someone to adopt something new is never easy. Now imagine you are trying to get pharma field sales reps to use software that guides... Derek Choy
May 6, 2013 • 2 minute read Big Data For Shorter Cycles The big data movement has arrived with widespread, real-world use, and it’s advancing. Practitioners can access a lot of information, from diverse sources, and perform... Derek Choy
December 20, 2012 • 2 minute read Actionable Analytics in the Pharmaceutical Industry: A New Class Of Solution Powerful analysis of abundant information is transforming the enterprise. Business Intelligence (“BI”) applications provide big data advantages to management teams. They can assess aggregated details... Derek Choy
