March 7, 2017 • 2 minute read Aktana V8 Product Announcement We released V8 of the Aktana Platform in January, and many of our customers are already taking advantage of the many enhancements available. With V8,... Derek Choy
March 2, 2017 • 2 minute read The Power of Personalization: Using Advanced Machine Learning to Drive Pharma Rep Engagement When it comes to making suggestions to sales reps, there’s a lot to consider in order to ensure the right suggestions are generated for the... Derek Choy
March 1, 2017 • 2 minute read Highlights from Our Presentation with MSD at the Veeva European Commercial Summit Last December I was fortunate to participate in Veeva’s European Commercial Summit in Madrid where I presented alongside Austin Wilson, Global Lead of Rep Orchestration... Derek Choy
May 17, 2016 • 2 minute read Three Ways to Give Your Specialty Reps a Competitive Advantage All pharma reps are under pressure to deliver, but few feel that pressure more than specialty reps. When one prescription has the potential to generate... Derek Choy
April 28, 2016 • < 1 minute read Gartner Names Aktana a 2016 “Cool Vendor” in Life Sciences We’re proud to announce that Gartner, one of the world’s leading independent information technology research and advisory firms, has identified Aktana as a “Cool Vendor”... Derek Choy
April 18, 2016 • 3 minute read Enhancing Strategy Changes with CRM Suggestions It’s a familiar situation. A major pharma company’s leading competitor is launching a product that vies for market share with one of it’s best-selling drugs.... Derek Choy
September 8, 2015 • 3 minute read Decision Support: A Six-Part Series – Part 6 Today we arrive at the final part of our Six-Part Decision Support series. So far, we have reviewed the five key tenets of decision support... Derek Choy
August 24, 2015 • 2 minute read Decision Support: A Six-Part Series – Part 5 As we continue to review the common use cases faced by pharmaceutical companies regarding rep decision support, we move from the categories of Execution and... Derek Choy
July 28, 2015 • 2 minute read Decision Support: A Six-Part Series – Part 4 Welcome back to the Decision Support Series! Today we move on from “best practices in DSE Design” to “common use cases.” Understanding these cases helps... Derek Choy
July 20, 2015 • 2 minute read Decision Support: A Six-Part Series – Part 3 In this six-part blog series, we’ve been sharing best practices for Decision Support design, application and implementation. In Decision Support Part 1 and Decision Support... Derek Choy
July 13, 2015 • 2 minute read Decision Support: A Six-Part Series – Part 2 We began this six-part blog series last week, with the goal of sharing best practices for Decision Support design, application and implementation. In Part 1... Derek Choy
July 6, 2015 • 2 minute read Decision Support: A Six-Part Series – Part 1 Things move fast around here at Aktana, but occasionally we get the opportunity to reflect on learnings and share best practices with our peers. Such... Derek Choy
