February 15, 2022 • 4 minute read Recruiting Talent and Structuring Teams for a New Commercial Approach by Aisha Fiagan and Paolo Mensitieri With all of the noise in pharma sales and marketing channels today, life sciences organizations experience major challenges reaching... Derek Choy
February 8, 2022 • 6 minute read Successful Content Readiness for Intelligent Omnichannel Engagement: Management & Strategy by James Anderson, Jay Borowiecki & Bruce Carlson For years, the highly personalized, omnichannel customer journey has been somewhat of a pipedream for life sciences... Jay Borowiecki
December 7, 2021 • 3 minute read Gartner® Names Aktana in New Hype Cycle™ Category for Life Science Personalization Engines Aktana has been recognized in the Life Science Personalization Engine category for a second year. See insights from the 2022 Gartner® Hype Cycle™ for Life... Derek Choy
November 18, 2021 • 5 minute read Designing an Omnichannel AI Ecosystem for HCPs Healthcare providers (HCPs) have never been “easy” to reach. But today—between the deluge of communication in digital channels, the increasingly complex landscape of therapies and... Derek Choy
July 6, 2021 • 4 minute read Engineering Global Scalability: The 4 Tenets of Every Successful Project (Part 3) By Toni Cejas Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part 3, we... Toni Cejas
June 10, 2021 • 5 minute read More Persistent AI Myths, Debunked (Part 2) Alan Kalton and Graham Rapier Aktana presents a three-part series focused on dispelling common AI misconceptions and how to engineer success that scales. In Part... Derek Choy
May 26, 2021 • 4 minute read Don’t Let These All-Too-Common AI Myths Sideline Your Plans for Digital Transformation (Part 1) Alan Kalton and Graham Rapier Aktana presents a three-part series focused on dispelling common misconceptions about AI scalability and how to engineer success after the... Derek Choy
April 30, 2021 • < 1 minute read Using AI to Make a Big Impact for Emerging and Mid-Sized Biopharma: A Webinar with Aktana, Veeva and Antares Pharma In commercial pharma’s complex and channel-heavy world, emerging and mid-sized biopharmas face the same demands for customer-centricity as top-10 global giants. The biggest difference? With... Derek Choy
April 7, 2021 • < 1 minute read Aktana, Ferring and Sanofi at NEXT Normal 2021: Bringing the Field into an Effective Omnichannel Strategy As the number of vaccinated people continues to climb, “normal” is finally starting to feel within reach. But after a year of dramatic change and... Derek Choy
September 23, 2020 • 3 minute read Examples of How Contextual Intelligence Really Delivers: Relevance In our last blog, we introduced you to Contextual Intelligence, a specific blend of advanced technologies—like business logic, machine learning and xAI—and human insight that... Derek Choy
June 3, 2020 • 4 minute read What is Contextual Intelligence and Why Does it Matter? From industry pubs to internal strategy discussions, it’s hard to remember a time when AI didn’t dominate the conversation. Whether the focus is on driving... Derek Choy
April 20, 2020 • 2 minute read COVID-19 and Commercial Teams: What We’ve Learned So Far (Part 3) In this blog series, Aktana is sharing some of the lessons learned and best practices developed through our experience serving clients in China. If you... Derek Choy
